History

1920

Amerequip history began when Arps Corporation was started on January 1, 1920, as a partnership between B.F. Arps and his uncle, Henry Kaiser. The company was initially named the Farm Specialty Manufacturing Company. The initial product was a Safety Plow Hitch. Sales in 1920 totaled $9,640.

1922-1935

In 1922, B.F. Arps purchased his uncle’s interest and moved the business to a former plumbing shop in New Holstein. In 1924, the business was incorporated and became known as the Arps Corporation. The business was still highly seasonal, and in 1925 a Snowmobile was added to the product line.

Manufacture of the Snowmobile expanded greatly, requiring plant expansions in 1926 and again in 1930. The Snowmobile by then known as the “Snow Bird” took on nationwide laurels and brought epic attention to New Holstein, as two of these specially equipped machines accompanied Admiral Byrd on his expedition to the South Pole in 1928 and again in 1933-35.

1939

Highway mowing and golf course tractors were developed as well as snow plows designed and built for use on trucks used in the hauling of milk from farms. By 1939 the development and manufacture of a variety of tractor attachments included scoops, front blades, loaders, utility rear blades, and bumpers.

1940

During World War II, when civilian production was curtailed, Arps had the courage to take on a Bomb Adapter production assignment. When the Bomb Adapter assignment ran out, it was replaced with a mortar shell adapter that utilized most of the home built machinery.

1949

By 1949, a need had been recognized for improved traction of agricultural tractors during adverse weather conditions. Drawing on the earlier “Snow Bird” experience, Half-Track attachments were introduced. The Half-Tracks became quite popular for harvesting in severely wet conditions and marked the next stage in Amerequip history.

1951-1958

At the same time, development began on a trenching attachment for tractors. Known as the “Trench Hog,” it was capable of digging trenches up to 7’ deep and 20” wide. It was introduced in 1951 and remained popular into the 1960’s. In the late 1950’s the self-contained compact trenchers were becoming increasingly popular; and in 1958 Arps introduced its first self-propelled compact trencher.

1963-1965

In 1963, the Arps Corporation was acquired by the Chromalloy American Corporation. The Arps Division of Chromalloy acquired product lines consisting of agricultural front end loaders, posthole diggers, and a stump cutter attachment.

In 1964, a stump cutter attachment for tractors was acquired from a company in Milwaukee, Wisconsin.

The Stump Cutter attachment was completely redesigned and introduced in 1965. It was capable of cutting a stump out 14″ below ground level. It was a popular attachment in parks, cemeteries, orchards, and institutional grounds.

1970-1973

In 1970, the first Backhoe, Model 708 was developed for use in conjunction with one of the compact trenchers and was adapted to various models of utility tractors in 1972. With an additional model introduced in 1973, the backhoe now represented a substantial portion of current sales volume — an important milestone in Amerequip history.

Arps became heavily involved in producing Utility Rear Blades, Loaders, Posthole Diggers, Front Dozer Blades, Box Scrapers, and Rakes for John Deere, Ford, Kubota, and Yanmar, as well as producing product under the Arps Brand.

1970-1979

A new assembly facility (41,000 sq ft) was built in New Holstein in 1970 and was deemed “Plant 2.”

An engineering facility was built in 1979, also in New Holstein, on 30+ acres and was deemed “The Farm.”

1980

Several lines of rear three-point mounted Snow Blowers were developed and produced into the early 1980’s.

1980-1985

Since 1980, Amerequip has had a strong partnership with John Deere. This grew in 1985 to include contract manufacturing to the design and build capabilities in order to produce products designed by them. Material Collection Systems started in 1985, Golf and Turf Green Mowers in 1993 and Commercial Walk-Behind Mowers in 1995.

1983-1987

In January 1983, a group of investors purchased the assets of the Arps and Schwartz Manufacturing groups and renamed the company Amerequip (American Equipment). John Deere and Ford continued to be the primary OEM accounts along with Amerequip branded product offering.

In 1987, a production facility in Kiel, WI was purchased to further enhance capabilities, and to efficiently manufacture new products, continue to grow the business, and usher in a new age in Amerequip history.

1998

On October 29, 1998, 100 percent of the outstanding common stock of Amerequip was acquired by an Employee Stock Ownership Plan Trust (ESOP).

2011-2013

Amerequip has also partnered with Mahindra beginning in 2011, Caterpillar in 2012, and McNeilus (Oshkosh Corporation) in 2013.

On February 1, 2011, the ESOP sold its stock to a small group of the management team. The sale allowed the company to remain locally owned and managed.

2014/2017

In April 2014, ground was broken for a $7.7 million expansion at the Kiel facility, 70,000 square feet for welding and 30,000 square feet for additional assembly. And in September 2016 for a second $12.3 million expansion of 88,000 square feet, which houses new lasers and press brakes.

2023

Amerequip announced plans to break ground on a significant 32,000 square foot expansion at its Kiel facility. This strategic addition was designed to accommodate new business while creating space for enhanced shipping and receiving operations. The expansion represented another milestone in the company’s continued growth, with expectations to create 25-30 new jobs and further solidified Amerequip’s position as a leading custom equipment manufacturer while reinforcing its commitment to the local Wisconsin economy.

2024

Amerequip significantly enhanced its production capabilities in 2024 with major investments in advanced laser cutting technology and automated paint systems. The company expanded its laser cutting operations with additional state-of-the-art CO₂ laser cutting work centers. Simultaneously, Amerequip upgraded its painting facilities with new robotic painting systems, improving the quality and efficiency of its e-coat base paint process and enhancing the rapid 30-second color change capability. These strategic improvements reinforced Amerequip’s vertical integration advantage and commitment to delivering superior quality custom equipment.

2025

In early 2025, Amerequip began exploring strategic new partnerships that promised to expand its market reach and manufacturing portfolio. This included preliminary partnership discussions with Ditch Witch, opening potential opportunities in the construction equipment sector. Concurrently, the company strengthened its long-standing relationship with John Deere through collaborative agricultural equipment development initiatives. This represents Amerequip’s continued commitment to diversification and innovation as it entered the second century of its operations.